Volkswagen: Fresh gay ads with soccer setting

Volkswagen is aiming for gay customers for a longer time. Their advertisements are of high quality and very clever.
The first advertisement is from last years spring. “Frühlingsgefühle” is similar to the English expression “spring fever”. At first glance, the viewer (I did at least) could consider this ad to be mass marketing. Spring fever refers to the fact that this is a cabriolet. The second view reveals, that there are to guys in the car. Two guys with spring fever.

The current ad is more sassy. The head line “Und auf welchen stehen Sie?” means translated  “And into which one are you?”. It is surely more into your face than last years ad, but is still surprising. I also like the fact, that this ad has sport as a setting and helps to get rid of the myth, that homosexuals are not into soccer.

Volkswagen is also tackling other niches like Turkish-speaking people: Read more here

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