McDonald’s is entering the LGBT-Marketing arena
Posted: June 7th, 2010 | Author: admin | Filed under: US | 1 Comment »This is a new ad by McDonald’s running in France. It deals with the time before the coming-out, a time with a lot of secrets. This is time is also representing McDonald’s way of dealing with LGBT topics in this spot very well. I do not expect a “gay in your face”-spot, but this is just “lurking”. You really have to follow the storyline to get it. I guess that in the U.S. this would be something progressive, but in middle Europe, this is a bit boring. On the other hand, every organisation is welcome to deal with LGBT-topics and especially McDonald’s will reach many young people with this spot, who are in the same situation as the boy. And maybe this is just the first step to a more progressive campaign.
Whatever is the reason that has driven McD to released this ad I agree with you about the campaign being a first important step for them. Anyway I think we see it from a different point of view in Europe. McD has become an American symbol, and the fact that the ad is not gonna be displayed in the States has offended the LGTB community (reaction totally expected, at least from my point of view)
P.S. Congrats for the blog, it is good to know that there are more people dealing with and interested in the gay marketing world