Let´s get connected!
Posted: April 8th, 2010 | Author: admin | Filed under: Uncategorized | No Comments »I just created a facebook page, join now!
Biggest LGBT market survey ever
Posted: April 7th, 2010 | Author: admin | Filed under: Uncategorized | No Comments »I think that everybody, who is dealing with gay markting, knows the problem about reliable data about our target group. Out Now – a leading lesbian and gay marketing specialist agency – will conduct survey on the LGBT market. The survey will spann 16 countries where 1.1 billion people live – 52 million of them being LGBT people.
Link to the article in BusinessWeek
Hey everybody!
Posted: April 7th, 2010 | Author: admin | Filed under: Uncategorized | No Comments »This will become a blog about gay marketing as the title indicates. I will focus on advertisement from different countries, since this was and is one of my main study objects. German advertisement will get a lot attention, because I am German.
But why all this? Because there is a lack of research in this area and I hope to interest more people and especially academics for gay marketing.
So stay tuned and excuse my typos!
